How To Make Your Marketing Plan Work

This workshop will advise a business on how to improve their relationships with customers.

Starts on 29th September 2010 and Ends on 29th September 2010

Do you have a marketing plan? Is it gathering dust on your shelf? Have you updated it to reflect your current direction? Or maybe you never had one in the first place?

Whatever your position, you’ve got to have a plan and use it!

This workshop will help you look at your plans for marketing, look at where you business is currently and what you need to achieve next. It will help you to understand how to utilise all the marketing channels appropriate to your business; how to support customer relationship management (CRM), the sales process, to ensure you use every opportunity to encourage repeat business and to help you to ensure you can compete with larger players in your marketplace.

This workshop will cover a range of topics including

• Assessing where you are and what you need to achieve to move forward

• Marketing channel matrix and what is right for your business

• Customer perceptions and using your clients to gain more

• Support CRM, the sales process and repeat business (advanced)

• Marketing touch points

• Playing to your strengths to beat the competition

• Making your materials work harder

• New media: using social media

• DIY SEO for your website

Date:      28th September 2010

Time:      10am – 4pm 

Venue:    Albion House